Product Hunt forums are different from Reddit, Discord, and Twitter. They’re purpose-built for founders who want to build in public with their users, not just for them. This guide shows you how to use your forum to stay top-of-mind, get real feedback, and grow a community around what you're building.
Quick facts:
Every product on Product Hunt has its own forum, they look like this: p/producthunt
You can find your product’s forum by visiting your Product Page and clicking the ‘Forum’ tab
Every thread posted within a product forum notifies all of that product’s followers
Every thread you post notifies all of your followers
Unlike Reddit or Twitter:
Product Hunt is not anonymous. Every thread, comment, and reply connects to you and what you’re building.
Your audience grows over time. Anyone who follows you or your product will see your future launches and updates.
The content you create boosts your search footprint. This fixes the ephemerality of Twitter and the anonymity of Reddit to create additional search traffic for you and your product.
You own the conversation. It’s your space to share ideas, build trust, and test in public.
Best practices
Add a Maker Byline to your profile — This adds a mini bio to every comment you leave, showing what you're building with a link to your product’s Product Page. Add a byline:
Click on “My Profile”
Click ‘Select a product’ choose your current startup
Be active in the community — Answer questions, give feedback, and be helpful. You’ll build your audience on Product Hunt and surface your product in more places.
Keep your Product Page up to date — Every product in Product Hunt has a Product Page. Ensure your website, social media links, description, features, etc. are up to date so people, search engines, and AIs can find it. To find your Product Page:
Go to My Products
Click your product from the sidebar
Things to Post
1. Use Your Product in Public
Product Hunt is is a community of product nerds and conversations about products generate the most engagement.
Create threads about the tools you love.
Start conversations about the products you want to find, tried and love, tried but hated, etc.
Tip: You can reference your own product naturally in the process Example: Experimenting with Cursor — posted by Flo at Bucket.
2. Make your forum official
Make your Product Hunt forum your official community by adding a link on your website. Ask your users to use the forum to ask questions, share wins, get support, write how to’s, etc.
Tip: Ask your users to share how they used your product to solve a real problem. i.e. How I [solved primary use case] using [product] and what I learned
3. AMA Threads
Post an Ask Me Anything (AMA) focused on a specific niche you know well.
Example: Cold email tips from a founder who booked 100+ meetings manually (AMA)
Great for founders with unique growth stories or domain-specific experience.
4. Guides and Playbooks
Write a deep, helpful guide on a topic you know a lot about, adding a ton of value for other makers.
Example: Everything I know about using cold email to grow a SaaS.
Example: How I scaled an e-com brand to $1M in 3 months using AI
Bonus: Show how your product helps with it, but keep it genuinely helpful.
5. Make Your Content Searchable
Write your post titles like people search.
Bad: "Some improvements we made"
Better: "How we improved onboarding in [product] to boost signups by 28%"
Think about your primary search terms: onboarding, calendar, AI chatbot, etc. and put them in the headline.
Example: https://www.producthunt.com/p/superads/we-just-launched-a-free-facebook-ads-benchmarking-tool ranks highly for ‘free facebook ads benchmarking tool’
6. Post a launch recap
Let your audience and the forum know how your launch went. Recap what worked and what didn’t. Share lessons and insights to help others.
7. Changelog Updates
Keep your community in the loop with product updates, big and small. Give context, share the "why," and link to what’s new.
Format idea: What we shipped this month in [product name]
You can include screenshots, demos, gifs, and YouTube videos.
8. Ask for Feedback
Make your users part of the product process.
Format idea: Which design do you like better? A vs. B.
Or: We're debating whether to build X or Y next — what would you use?
Keep it visual. Include screenshots, mockups, or quick Looms.
Final Tip
Don’t overthink it. Forums aren’t about perfect polish. They’re about building momentum and relationships. Show up, be real, and share what you’re working on.
And if you ever wonder what to post, just ask yourself:
"What am I working on today that others might learn from, care about, or have an opinion on?"
Then... post it.