Ambassadors play a key role in helping grow our community, supporting Makers, and encouraging thoughtful, authentic engagement across the platform.
This article outlines the Ambassador program's mission, expectations, perks, and how to get involved.
🎯 The Ambassador mission
🎯 The Ambassador mission
As an Ambassador, your job is to support Product Hunt’s community growth, both in spirit and visibility. You’re here to:
Support Makers and launches
Encourage meaningful discussions
Represent Product Hunt within and beyond our platform
Help us shape and improve the user experience
This program is still evolving, and your feedback helps guide it!
👀 What we expect from Ambassadors
👀 What we expect from Ambassadors
Community Engagement
Actively participate in launches, discussions, and forums
Support Makers with thoughtful feedback and encouragement
Help onboard new community members when relevant
Share best practices and model community values
Flag anything that needs moderation (use the “…” menus or email us)
Content & Events
Contribute to newsletters, forum posts, and discussions when relevant
Represent Product Hunt in other communities (Reddit, Twitter, Discord, etc.)
[Optional] In the future, you may be invited to help host virtual or in-person events
Leadership & Advocacy
Be a kind, knowledgeable presence in the community
Provide feedback to the Product Hunt team
Help maintain a positive, welcoming space
🎁 Perks & benefits
🎁 Perks & benefits
We appreciate the time and energy you put in. Here’s what you can expect:
Visibility – Appear on our Ambassadors list and be highlighted in forums and features
Exclusive Access – Early access to new features and tools
Networking – Connect with other Ambassadors, Makers, and the Product Hunt team
Resources – Templates, tips, and ambassador-only insights
Recognition & Rewards – Shoutouts, badges, and swag
🧠 How to get started
🧠 How to get started
Get Invited – The Product Hunt team or current Ambassadors will notice your contributions, invite you to fill out our interest form, and we'll add new members periodically as the program expands.
Join Slack – We’ll add you to our private Slack channel.
Introduce Yourself – Say hi and let us know what you’re excited about!
Engage Regularly – Check out launches, welcome new community members, post in forums, share your thoughts, etc.
Stay Connected – We’ll post updates, prompts, and opportunities in Slack.
📈 How we measure impact
📈 How we measure impact
We’re building out our tracking, but we’ll mainly look at:
Participation in forum discussions and launch engagement
Helpful contributions to Makers and the community
Any content, referrals, or leadership you provide
This isn’t about being “the most active”, it’s about showing up thoughtfully.
📚 Frequently asked questions
📚 Frequently asked questions
How can I get added?
The Product Hunt team – and current Ambassadors – may reach out if they notice your helpful contributions. You’ll be invited to fill out our interest form, and we add new members periodically as the program grows.
Keep in mind that selection is on the sole discretion of the Product Hunt team. Meeting our baseline Community Guidelines and Ambassador expectations are just the starting point. We consider many factors when inviting new ambassadors, including tone, consistency, helpfulness, and overall impact.
What’s the time commitment?
No hard requirements. Just show up regularly and let us know if your availability changes.
Can I promote my own products?
Absolutely! Just keep in mind the Ambassador role is about supporting the community, not just your own projects.
How do I know if I’m doing a good job?
We’ll share feedback occasionally, and if you’re active in Slack and the community, you’re probably doing great.
Can I step back if I’m too busy?
Of course. Just message us so we know.
Can I recommend someone else?
Yes! We always welcome suggestions for standout community members.
Do I have to host events?
Not at all. That’s optional and something we may explore more in the future.
I haven’t been added to Slack!
Check your email for an invite or message us with the best email to use.
If you have any questions, reach out to us in Slack, via the chat option online, or at hello@producthunt.com.