You can launch on Product Hunt every time you ship a major feature or update. That makes Product Hunt a great place to launch early, learn from the community, and come back with something better.
Loom is a good example: they've launched 15 times. Starting early let them iterate with real users, and it didn't stop them from having massive launches later.
What counts as a major update
A relaunch should give the community something new to try. Good reasons to launch again:
A major new feature or set of features
A new platform, like a mobile app or browser extension
A significant redesign or a new version
A pivot, where the product does something meaningfully different
Small fixes, minor UI tweaks, or a new pricing plan usually aren't enough on their own. Announce those in the Forums instead.
How relaunching works
When you submit a launch, Product Hunt checks whether the same product URL has launched recently.
More than two months since your last launch: submit as usual. Your new launch is added to your existing Product Page.
Less than two months since your last launch: you'll be asked to submit a relaunch request. Explain what's changed and why it's worth launching again. Our team reviews the request and emails you with the decision.
Don't change your URL to get around the two-month window. Launches that try to bypass the duplicate check will be removed.
We added this rule because the community asked for it. Back-to-back launches of the same product made the homepage feel repetitive and made it harder to discover new things.
Make your relaunch count
A relaunch has one advantage a first launch doesn't: an existing audience. Use it.
Lead with what's new. Your tagline, gallery, and Maker comment should focus on the update, not repeat your first launch.
Close the loop. If feedback from your last launch shaped this update, say so. The community loves knowing makers listened.
Bring back your supporters. People who followed your Product Page get notified about your new launch. Reach out to past commenters too.
Set new goals. Your goals for a relaunch may be different from your first time.
Next up
Still have questions? Check the FAQ and launch myths.