For a lot of people, your launch page is the first time they'll ever meet your product. Treat it like a landing page that gets one shot to make the introduction count. This article walks through the submission flow step by step, then covers how to write your Maker comment.
Your work saves as a draft as you go, so you don't need everything ready at once.
Step 1: Click Submit
Sign in with your personal account and click Submit in the top-right corner of any page.
Step 2: Add your product link
Paste the link to your product and click Get started. Use a direct link to where people can use or download it: your homepage, an app store page, or a GitHub repo. Skip link shorteners.
Product Hunt uses the link to check if your product is already on the site:
Launching again? If you've launched before, you'll see a Launching again? box. Choose your product from the list so the new launch is added to your existing Product Page.
First launch? If there's no match, a new Product Page is created for your product.
If the same link launched in the last two months, you'll be asked to request a relaunch.
Step 3: Introduce the product
Next, add the three basics. You can change them any time before you launch.
Name (up to 40 characters). Just the product's name. No taglines or emoji.
Tagline (up to 60 characters). Say exactly what the product does. Skip hype like "the best" or "#1". This is what people read on the leaderboard before deciding to click, so make it clear before you make it clever.
Description (up to 500 characters). Lead with the value, then the features that deliver it. What problem does your product solve, and for who?
Tagline test: if someone reads only your name and tagline, do they know what the product does? "Meeting notes that write themselves" works. "The future of productivity" doesn't.
Step 4: Build your page in the editor
Now you're in the launch editor. It shows your launch page the way people will see it, and you fill it in right on the page. Your name, tagline, and description are already at the top.
Logo and links
Logo (required). Click the Logo box next to your name to upload it. It's the square image people see next to your launch on the leaderboard. Animated GIFs work, but they only play on hover, so make sure the first frame looks good on its own. Recommended size: 240x240px. JPG, PNG, or GIF, up to 2MB.
Add links (optional). Use the Add links button on the right to add other places people should know about, like your social accounts, app store pages, or alternative links.
Launch media
The launch media box is where you show the product in action. Drop image files in, or add videos and demos by link.
Add images (at least 1 required). Show the product in use, not just your logo. Screenshots of the core flow, a before-and-after, or a short GIF of the key moment all work well. Recommended size: 1270x760px.
Add video (optional but recommended). A quick demo of the product doing its thing. It doesn't need to be polished. A simple screen recording with your voice can do more than a big-budget trailer.
Add demo (optional but recommended). A clickable walkthrough so people can try the interface without signing up.
This launch by Loom shows how a strong, compelling product gallery looks.
Pricing, launch tags, and promo code
These three buttons sit under the media box. They help people understand your product at a glance.
Add pricing (recommended). Tell people if your product is Free, Paid, or has Free options (it requires payment but offers a free trial or free version).
Add launch tags (required, up to 3). Pick the tags that fit your product best. They help people browsing a topic find your launch.
Add promo code (optional). Give the Product Hunt community a discount or free trial. You'll add a short offer text (up to 25 characters) and the code itself (up to 15 characters), plus an optional end date.
Launch team
First, tell us your role:
I made this: you're the hunter and one of the makers.
I'm hunting it: you're posting someone else's product, so you're the hunter only.
Then click Add makers to add everyone who built the product. You can add as many as you want. Ask them to create their Product Hunt accounts well before launch day, so they're credited and can reply to comments.
If you chose I made this, you'll also see Add a shoutout. Shoutouts are a way to thank the tools that helped you build your product. Each one is a short public review on that tool's Product Page, with a note between 20 and 2,000 characters, and you can shout out each product once. Write something specific: "We built our whole onboarding on X, and it saved us weeks" is far more useful than "Great tool!"
First comment
This is where you write your Maker comment. It's posted and pinned at the top of the discussion when you launch, so it's one of the most-read parts of your page. You have up to 5,000 characters, and you can use bold, lists, links, quotes, and @mentions to tag your co-makers.
The prompt in the box is a good starting point: why did you build this, and what feedback would help most? See the Maker comment section below for what else to include.
Before you launch checklist
The Before you launch checklist on the right side of the editor tracks your progress. It has two parts:
Required: launch name, tagline, description, logo, gallery image, launch tags, and your role (maker or hunter). You can't schedule until these are done.
Make it stand out: 3 or more images, other makers, first comment, video or demo, pricing, and shoutouts. These are optional, but launches that complete them make a much stronger first impression.
At the bottom, Company info (optional) lets you share more about the team behind the product: your X handle, whether it's open source (you'll need to link the repository), if you're backed by Y Combinator, and more.
Step 5: Save a draft or schedule your launch
When all the required items are done, the checklist shows Your page is ready to schedule. At the top of the sidebar you have two buttons:
Create draft: saves your Product Page with the launch in draft mode. Nothing goes live, and our team doesn't review drafts. You can come back and keep working as long as you need.
Schedule launch: picks the day your launch goes live.
If your launch isn't 100% finished, click Create draft, not Schedule launch. Scheduled launches are reviewed before they go live, and incomplete ones can be removed. Schedule only when everything is ready.
When you schedule, pick a date up to 30 days ahead. Your launch is visible starting at midnight Pacific Time and runs for the entire day. You're not locked in: you can change the date whenever you like. For help choosing, see this article.
Write your Maker comment
The Maker comment is the first comment on your launch, written by you. It's pinned at the top of the comments, so it's one of the most-read parts of the page. You write it in the First comment box in the editor, and it goes live with your launch.
A good Maker comment includes:
Who you are. A line about you and your team.
Why you built it. The problem you ran into and the story behind the build.
What it does. The two or three things that matter most, in plain words.
Who it's for. Name the people you built it for. You can't be everything to everybody.
What makes it different. Your edge over what already exists.
What you want to hear. Ask a specific question to invite feedback.
Any offer. If you have a Product Hunt promo, mention it here.
Write like a person, not a press release. Humble and helpful beats hype every time. Images and GIFs are welcome, and a few emojis can work as bullets, but don't overdo it.
Ask for feedback, never for upvotes. "What would make this useful for your team?" starts a conversation. "Please upvote!" breaks our rules.
Your co-makers can join in once the launch is live by replying to comments.
Before you schedule
Product works in production, signup included
Name and tagline are clear on their own
Gallery shows the product in use
Co-makers are added and have accounts
Maker comment is written
Promo code works, if you have one
Need help with the form? Email us at hello@producthunt.com.
Next up
Your page is ready. Now, tell people it's coming.